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THE Blog


Numbers When Writing

We use numbers all the time.  However, do you ever think about how you use numbers when writing?  It is time to make a habit. Follow the accepted standards (listed bel...

Love it! Buy it!

Make the sale easy. My client is the marketing manager of a prominent architectural firm. The firm designs high-profile buildings. Image is important in everything they ...

Four Tools to Bring to Your Next Networking Event

Your next networking event can feel like another thing on your to-do list. You may write it off as a waste of time, especially if you are going just for the free refreshm...

Our Customer Service Policy (Oh No!)

Should your business's policies always be applied, in all cases, for all customers? Only company leadership can decide that. The most important thing when making business...

Murphy’s Law of Email – Engaging Others With Email

When a potential customer sends an email, will your response automatically start a dialogue? How you present your response to that prospect will determine whether or not...

Carl Palmer on Listening

The Quieter You Are, the More You Will Hear Carl Palmer is one of the most respected rock drummers to emerge from Great Britain in the 1960s. He is a veteran of Emerson,...

Anchoring Effect

We were at the Great Wall of China. A gentleman in my tour group showed interest in a folding fan that a vendor near the Wall was selling. He wanted to bring home a souve...

Good Intentions

Three Steps to Welcome Change I looked at my list of things to change in 2018 and realized that less than half of the items on the list had been crossed off. This was su...

Comma-Kazi: Punctuation, A Forgotten Art!

Punctuation plays a central role in conveying meaning to the reader. Punctuation provides structure and organization to the written language you use. How should this sent...