Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need.
The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale.
Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.
Outcomes – Participants will be able to:
Dr. Atkins’s presentation was a highlight of our program year! His insight and the timeliness of the topic were very well received by all in attendance. Program evaluation ratings were ‘Excellent’ with handwritten comments requesting an encore performance! Superb includer!Robin Eccleston, VP ProgramsSouthern Tier Association for Human Resources (STAHR), Binghamton, NY