Planning a Speech

WRITTEN July 24, 2014 Author: Rich Atkins

Preparing to communicate effectively means that it will take more time in preparation than it will in delivery. In the painting world, preparation time is greater than actual paint time. Remember, preparing is extremely important if you want the paint job—or communication—to end up being completely professional. When you’re about to deliver a speech or write something, go through these steps to prepare:


1.) Consider Audience / Determine Purpose

– Analyze and understand the audience.
– Ask:
Why am I presenting?
What do I want my audience to know or do after the presentation?
What does my audience want to achieve?
Fourth-Grade It: I want you to __________.

2.) Gather Information

Think, brainstorm for ideas.
Research the topic to explore precedent.
Gather evidence for support (Statistics, Testimonials, Anecdotes, Analogies).
Organize – show your audience that you care by putting the material in an order that will make sense to them.

3.) Plan – Compose Notes / Draft

Use the information compiled during planning.
Write freely and quickly – it can be revised / edited later.

4.) Practice, Deliver, Revise</h3
– Present the speech.

Listen for consistent tone.
Listen for conciseness (take words / sentences / points out and still keep the same meaning / spirit).

Check for clarity – if you were in the audience and listened to this speech, would you be clear on what to do?

Verify word choice – use audience-appropriate / user-friendly language.

Improve style – re-position points to improve the flow of information.
-Present the speech – again, in front of a “test” audience, if you can, or even a voice or video recorder.

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