When people sell, they talk about features that the product has (air conditioning in a car, for instance) AND the benefits that feature brings to the buyer (keeps you cool on a hot day). Frequently, unskilled sales people will name a number of features, but not connect them, in words, to the benefits that they will bring to the prospective buyer. In writing, if we want to sell our skills to a prospective employer, simply mentioning the features (what we do/have done) will not be sufficient. We need to show the future employer how these skills will benefit her/him AND the organization!
Remember that anything that you announce in your resume must be elevated from trivial. Otherwise, you will inadvertently tell the reader that you are unimportant.
Want help with your resume? Start by looking at one of the bulleted lists. Does it simply state that you did/do something, and that’s all? “Clean it up,” and make it results-oriented! Show how the organization benefited from your work.
If you need more help with your resume, contact Improving Communications.
(NOTE: we avoided including the accents in the word “resume,” because SPAM filters frequently reject special characters.)
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