In stores and professional offices, the front-line staff has the power to inspire confidence in clients. To do that, there needs to be a positive and enthusiastic energy level.
When people walk in to any business, they expect two things: Respect and Control. The store or company needs to show both to the public. “Respect” means that the staff shows that the customer is valuable to them. “Control” means that the walk-in is offered some kind of choice (even if it’s only an illusion) so that s/he has a say in what will happen.
Here’s how it can start: “Good morning. Welcome to XYZ Computers. Are you looking for computers or accessories today?”
In this example, the prospect was treated cordially (respect) and asked for a choice (control).
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