Executives are busy. The Executive Summary will decide if your ideas get attention. The Executive Summary is your chance to tell the reader why.
The Executive Summary is the preface of your report. It includes only major details. The longer document will contain analysis, charts, numbers, reviews, and other minutiae.
In many cases, the Executive Summary is the only thing the reader will read. Some will read the summary to decide if they want to read the rest of the report, or take further action.
The GOAL is to grab the reader’s attention – inviting her/him to read further. Determine which pieces of information are the most important. List them. These may become your paragraph headings.
Executive summaries should be 1-2 pages. If you can’t tell your story in a page or two, then you’re not clear on it. It should be 5-10% of the length of the original document.
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