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THE Blog


The Importance of Eye Contact When Speaking

Eye Contact - How Important Is It? There are a handful of techniques, tips, and tricks that can make anyone a more effective public speaker. A change in vocal tone and ...

Gender-Fair Language

Sexism, Discrimination, & Bias - OH MY! Gender Fair or Nonsexist language is the standard today. It means selecting words that are gender neutral or gender inclusive...

Fighting Nerves When You’re In Front of An Audience

When speaking in front of an audience, it’s very common to feel a wave of nerves intercept your brain and your body. Make sure you have the tools for fighting nerves. O...

Guitarist Steve Morse on Listening

Listening Is a Lot of Detective Work Steve Morse is a guitarist best known as the founder of the Dixie Dregs; and since 1994, the guitar player of Deep Purple. He was b...

Organization In Writing

Organize Your Writing Organization in writing means putting the information in an order that the audience will best understand. There are three basic ways to organize: ...

How do you communicate value to your customers?

Nothing says “We don't care about you” more than the phone-spam call I got last week from one of the businesses that I use. The company provides real estate tax reduc...

Acknowledge – an Important Customer Service Principle

Acknowledge.   Many times, problem-solving interactions in businesses are moved directly to “the fix.” For some people, that is fine. After all, the cus...

Convince Your Audience – The Persuasive Speech

The goal of a persuasive speech or presentation is to influence and change the opinions and actions of others. Some examples of the persuasive speech include: a sermon, ...