Communication is a Process

WRITTEN January 5, 2017 Author: Rich Atkins

When writing or speaking to others, communicators Need specific goals

Successful communication is when you are able to solve problems, provide new information, or persuade others to take action. During the communication process, there is a sender, receiver(s), and the message. A sender’s choices can create understanding or confusion.

How does your communication leave your audience – ready for action, or completely baffled?

Audience Awareness

Audiences are composed of people, all of whom have different perceptions. Receivers filter and interpret information from the senses to create a meaningful picture of the world. These questions will yield a variety of answers, simply because perceptions differ:

  • What is a lot of money?
  • What is tall?
  • What is hot?

To avoid having messages misperceived, misconstrued, or misunderstood, choose language that will be understood by most (preferably all) of your recipients. Think of your audience before you communicate with them. Ask yourself:

  • Why am I presenting?
  • What do I want my audience to know or do?
  • What does my audience want to achieve?

Have A Plan

  • Determine your purpose. After considering your audience’s background, level of understanding, and desired outcomes, think about what they want to read about or hear from you.
  • Decide on the medium. Do you need a business letter, email, text message, social media post, blog post, phone call, speech, or even a face-to-face conversation.
  • Organize your information! Organizing is a sign of respect for your audience. People love numbered lists (“Seven easy steps to…” or “The three things you need to know about…”). Deliver your message to them in a neatly-packaged, understandable format. Develop your ideas in a linear presentation. Organization can be based on time (first, second, etc.), top to bottom, inside to outside, and a number of other different ways. Present data so that it makes sense to your audience.

Create the Document (or Speech Plan)

Use the information compiled during planning and write freely and quickly. Writers must realize that writing a document is not a one-time happening. It will undergo revisions later, so in the first stages, write down everything you want first. Like planning for a party, it’s always better to have more than less.  It will be edited later.


Writing needs to be read by the writer (and others) before it is delivered to the intended audience.  The same holds true with a speech.  Read your document, or if it’s a speech, present it (to a small group or recorder, if possible).  Check for:

  • Tone consistency – the attitude toward the subject and audience
  • Conciseness – imagine each word costs you .75¢ to use (practice word economy)
  • Clarity – after reading or listening, will the audience know what to do?
  • Correct word choice – “their,” “there,” or “they’re”?
  • Style – have you spoken to the level of the group in your own voice, expressing your personality?

Now, go back and reread, or re-present the speech.  For goodness’ sake, be brief!

About public speaking, Teddy Roosevelt said, “Be sincere; be brief; be seated.” Improving Communications builds on that mantra encouraging all to be sincere, accurate, and brief.






  • Read as reader
  • Look for tone consistency
  • Look for concise writing
  • Check for clarity
  • Verify word choice
  • Check:
    • Punctuation
    • Sentence structure
    • Spelling
  • Improve style
  • Read as reader—again

Improving Communications offers public and private classes to develop Business Writing, Public Speaking, Customer Service, and Leadership.

Visit our services and public classes pages  to sign up for a virtual class, or call 516.317.2900 to find out more about what we offer.

Image by Gerd Altmann from Pixabay

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