When you’re about to deliver information to people, whether it is written or spoken, remember that your audience wants it to be interesting. As you prepare your presentation, consider and choose one of the following basic presentation plans:
DIRECT—immediately tell the audience what they need to do or know. No fluff.
INDIRECT—tell a story to capture their interest, and then make a call to action (accompanied by its benefits).
Combination—tell some of the story and what they need to do/know; then tell the rest of the story, and ask them to do more.
Choose the best method of getting your information to your audience based on what they want or need. Here’s where audience awareness is the key. The more you know about your readers/listeners, the better you’ll be able to meet and exceed their needs.
Determine how your audience will best receive your information. You may find that a direct approach of purely facts and information works best over the anecdotal approach of the indirect. Or you may settle nicely into a combination of both. Know your audience and your material and you can deliver information that they want and need to know.
Direct and Indirect Speech – Athabasca University
Speech Writing and Types of Speeches – ask IFAS
Subscribe to the IC weekly newsletter for tips and advice on your communication skills!
Effective communication is empowering. Get started on your path to being more clear, brief, and effective.
Upcoming Classes