As a professional, you know that first impressions matter. In the past, that first impression was formed as you stepped into a room and greeted your new audience. Today, things are a little different. First impressions start before you even meet a person in “real life”. The internet provides a glimpse into your past, present, and future, first impressions start online….first.
It can take just a few simple steps to adjust your social media and Google presence so that the people searching for you see what you want them to see.
Here are some ways to help clean up your digital first impression:
You have had a social media profiles for years. There may be photos or posts on there that are not business appropriate or in-line with the brand you represent. Ensure that there is no content from the past that might haunt you in the future, do an assessment of your social media pages. Delete old photos and posts that no longer fit your image. Change your current profile photo and bio to reflect who you are as well as your goals.
Now that your social media pages are cleaned up, it’s time to talk strategy. When people search your name on Google, your social profiles will usually appear first. To get new clients, change jobs, or just book meetings with other professionals in your industry, have a strategy to what you post on social media. In addition to posting personal news, such as family trips or the best thing you had for lunch, post industry updates and articles you enjoy. Post at a regular interval so that people searching you will see you are active online.
Having a personal website is one way to improve what people see when they Google search your name. Create an online portfolio of your work, a contact page for people to reach you, and a carefully constructed “About” section so people can get to know you.
Organize your brand online and craft your own digital first impression so that when a person plans to meet you offline, they already have a great first impression before ever shaking your hand.
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