Class Description

Communicating Strategically

Here, we will learn how to “sell” your ideas to others based on the benefits of acting on them introduce and reinforce the use of Action-Benefit Statements to motivate the audience. We will go over the value and practice of using language that is understandable and that speaks to the recipients’ interests.

• Using calls to action (CTA).
• Speaking in UB4me™, second-person language (YOU) — removing first person (I, me, my).
• Offering Respect, Control, and Options.

Register for this class, you will be sent WEBINAR login instructions prior to the class date.