Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need.
The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale.
Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.
Outcomes – Participants will be able to:
I just wanted to tell you how much I enjoyed your class. My perspective on written communications has improved. This enlightenment will enable me to be a more effective communicator. Thanks again.Phyllis Ferro, Desktop Engineering ManagerTD Ameritrade