Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need.
The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale.
Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.
Outcomes – Participants will be able to:
We certainly were given a worthwhile and valuable series of leadership and communication sessions by Dr. Atkins. I have received comments of appreciation for his message and tips for improving communication and relationships. It was a meaningful investment for our organization and is being used to jump start other organizational communication and training programs. Thank you, Dr. Atkins.Penny McCarty, SPHR, Assistant Director of Human ResourcesSIU School of Medicine