Improving Communications is 15 years old! That’s a significant accomplishment. The Small Business Association claims that 30% of new businesses fail during the first two years, 50% during the first five years and 66% during the first 10.
We managed to get past a lot of hurdles, despite many standard new-business challenges. When Improving Communications started, more than 5000 days ago, I had no idea of the work it would entail. In fact, if I knew then what I know now, I may not have moved forward at all (because of fear—see below). During that time, I’ve learned a lot about business and living life. Here are three of those lessons:
Turn off the voice of fear and negativity. Some people tend to look at what won’t work, why it can’t happen, and what will go wrong. While there’s value in assessing risk, progress means making a “yes” from a “no.” Surround yourself with forward-thinking, can-do, positive attitude realists (and be one yourself). That kind of mindset and determination will make many things happen.
Use money and materials wisely so that resources will be available when they’re needed. Over the years, I’ve seen organizations that seem to be “built to waste.” They spend recklessly and don’t get real value from dollars that have gone out. Efficiency means conservation.
Be in touch with your customers and exceed their needs. They are the most important part of any sales equation. Listen to them (Listening means more than hearing—it’s hearing with focus). Respond appropriately. Change when necessary. Accommodate reasonable needs and make amends for mistakes.
During these last 15 years, many of you have used our services, or simply supported us from the sidelines. For that, I thank you. You’ve helped make a dream into a viable US business.
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