The term, “FAIL” has become widely used as an Internet meme where people superimpose the word, “FAIL” on images of the unsuccessful, or that which does not live up to what is expected. Usually, these FAILs are intended to make people laugh. In most cases, they are quite funny.
Written messages in customer-serving businesses, like delicatessens that serve “coffee sandwiches,” can fall into the FAIL category.
Most people will understand what is meant. In fact, some people may not even notice that there’s something wrong. But for those who do catch the error(s), that business has lost credibility, and when enough believability is lost, customers go elsewhere.
Some FAILs do nothing more than make their creators and/or owners look very, very bad. For some (painful) fun, search the internet for images of “Tattoo FAILs” and see what mistakes some people have been stuck with (literally).
Speaking of tattoos, one of the FAILs in the Improving Communications Gallery of FAIL is an image of the exterior of a second-floor tattoo parlor, with a neon sign that says “TATTOOS & BODY PIECING.” Yes, the neon sign had the word ‘PIECING” instead of “PIERCING!” That’s a proofreading FAIL for the person at the business who ordered the sign AS WELL AS the sign maker!
When writing, ask:
Definition – What does Fail mean?Fail is an Internet slang term that is applied as a caption to a photograph or is stated in a response to a situation in which a person fails in some obvious way. It behaves in a negative sense or in a humorous way. This term has become a popular Internet meme. It is believed to have originated from the Japanese video game “Blazing Star,” which provided a message of “You fail it” when a person had failed to advance to the next level. The term is used as a standalone interjection, not a part of speech.
The most important thing to remember about these FAILS is that they could have been avoided. With some good writing knowledge and proofreading skills, these upsetting and money-wasting instances could have been prevented.
Check out our “Gallery of FAIL” on our Improving Communications Facebook page. Items that just needed a once-over proofread, and could have been avoided, are everywhere if you look for them.
Image found on Pixabay.
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