A Unique Value Proposition (UVP) is something that any branding expert or sales coach will tell you that you need to craft to perfection. In its essence, a UVP is what makes your company different from any other. It can be the heart and soul of your business. Simply put, your purpose.
In the end, a UVP is the special ingredient that helps others understand why they should invest their time, money, or energy into your company.
It’s important to think about what your UVP is in the material you plan to deliver. Doing so, will help improve your overall message and increase audience engagement. A good UVP will make your audience eager to take action.
Why are you delivering this presentation? Perhaps you are required to, asked to, or just really want to.
Take a step forward from that response and ask yourself:
What can YOU bring to the presentation? Do you know what makes you a unique speaker? What makes your knowledge on the material different from anyone else? Finally, how can YOU make this presentation memorable, actionable, and thought-provoking?
Think about why you are giving this presentation right now. Is there something about the time of year, month, or week that you can connect your material to in order to make it fresh and current for your audience? If you are giving a presentation that’s been recycled and used for years, add new flavor in it by tying in details from what is going on currently with the industry, your office, or the world.
Finally, think about your topic. Why is this what you are presenting on? Does your topic match your audience, your experience, and the current time? If not, see what you can change or accentuate.
Determining what the UVP will be for a presentation begins with you. Figure out how you can bring something unique, and create content that is timely and relevant for your audience, that showcases your experience level.
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